When it comes to large format printing, do you know everything you can do with it? 

Chances are, there’s probably something you’ve not thought about that can significantly enhance brand visibility and recognition. 

The creative potential of large format print is unparalleled, making it a transformative element in any visual impact project. With vibrant colours and striking imagery, it brings designs to life. 

It has the ability to captivate audiences and ignite inspiration, passion, and wonder. 

From shopping centres to schools, hospitals, airports, and more, large format print plays a pivotal role. From event backdrops, festival signage, to banners and wall art, it has the power to turn concepts into tangible realities, elevating spaces and leaving a lasting impression.

But a lot of the time, when people hear “large format printing”, they assume it means posters. 

While this is true, there’s so much more to explore. 

In such a competitive landscape, businesses of all sizes aim to stand out. One of the best ways to do this is to draw attention to promotions, discounts, or a company through large signage that stands out. 

Are you ready to explore some options and find out some interesting and innovative ways to utilise large format printing?

Let’s get into it. 

Large Format Posters: Going Beyond the Wall 

One of the most obvious, and most effective, uses for large format printing are large format posters. Your mind will probably take you to the idea of a poster on a wall. While this is great for boosting visibility, there is more you can do. 

Posters don’t just need to go on your wall, you can creatively use them in a variety of settings. 

Here are some ideas:

Pop-Up Events 

If you’re attending an event with your company, like the Edinburgh Fringe Festival or a promotional or marketing event and you want your business to catch people’s attention, large format posters can help do the trick. 

Using a large poster or pop up banner to showcase your logo, brand name, and any special offers, will make an impression on passers-by. 

Photo Backdrops 

Another way you can use posters or sign boards to boost visibility is by using photo backdrops. Social media plays a large part in raising awareness for companies, and photos circulate easily. According to statistics, 52% of online brand discovery comes from social media channels. Therefore, using a large format poster as a backdrop for photos will increase the likelihood of reaching your target audience. 

Outdoor Advertising

Using large format digital printing to create eye-catching billboards or outdoor advertising can help your company reach a wider audience. This is not only good for brand awareness, but it’s a cost effective way of securing long-term visibility at lower costs. Have you ever found yourself mesmerised by a billboard? If so, you’ll know the power of advertising this way. 

What Are the Benefits? 

Large format poster printing is a great way to secure visual appeal. If they’ve been made with durable materials, like Foamex or Correx boards or mesh, they’ll likely last longer as you can repurpose them. Without worrying about wear and tear, you can consistently promote your brand. 

Vehicle Wraps: Turn Your Fleet into Moving Billboards

Vehicle wraps are one of the most effective ways to advertise your company, as it’s essentially 24/7 brand exposure.

You can’t argue with that. 

Sky and OpenReach vans are always wrapped and you’ll, even without realising, always notice them as you pass by. Whether they’re promoting a service or advertising a programme, you can’t help but clock them. 

AA vans aren’t wrapped, but they do utilise large format signwriting. This paired with their iconic yellow colour will always catch attention whenever you see one. 

Every time a wrapped car, van, or truck goes on the road, it’s essentially opening up the opportunity of reaching a new audience demographic. Vehicle wraps have the potential to be customised to meet the needs of a company or event. You can choose the exact colour palette, design, and logo that you want to promote. 

What Are the Benefits? 

Car wraps, van wraps, and truck wraps are often crafted with high-quality materials that make them durable and weather resistant. So you don’t need to worry about constantly updating them or their quality becoming damaged. This will also help your company look sophisticated, as the quality won’t fade over time. 

Furthermore, they work great for reinforcing brand identity on the go and are an excellent mobile marketing technique. 

Using vehicle wraps works great for building trust, as companies look professional and well-established. You can also use this opportunity to showcase any special promotions or offers you want existing or potential customers to see. 

Event Banners: Stand Out at Conferences and Trade Shows

Relying on large format digital printing to stand out at conferences and trade shows is an effective way of using it to your advantage. By nature, large posters and banners make an impression. Conferences and trade shows are a good place to stand out and event banners can help. 

Shell Schemes 

A shell scheme is a term that’s used in the exhibition industry, and it refers to the stand space you’re assigned at an event. Within this space, you can promote your service, business, or products in a designated area. Shell scheme graphics that fit into the space can promote your business and will work to give off a professional appearance.  

Free-Standing Banners 

Using free-standing banners or display stands to highlight your brand message or key offerings can draw in visitors. You can customise your event banners to be a certain size or shape, and achieve professional quality and present it to the world. 

Take a look at our roller banner printing options to elevate your impact at an event and stand out!

Backdrop 

At an event, an effective mesh banner or backdrop can help to boost visibility and create a more inviting atmosphere. You can use large format printing to create a visually striking backdrop that catches attention and promotes your business. 

What Are the Benefits? 

What’s so good about event banners is that they’re versatile and fit around your event requirements. You can customise their look to suit your requirements and move them about accordingly. This is because, most of the time, event banners are also practical and lightweight. As a result, they’re easy to put out and put away, streamlining the process. 

By using high quality materials, event banners can make a company appear professional and polished. Relying on large printing services can boost your reputation and encourage more people to look your way. By using wayfinding signage to direct people to your business, you’ll get the attention you’re seeking.

Window Graphics: Maximise Your Shop Front Advertising Space

Window graphics and displays have the power to completely transform a shop front. If you want to entice people into your store or create an eye-catching display, this is the way to do it. Window graphics work to catch people’s attention from the get-go, and could be the decider for a pedestrian entering or not. 

You can get your window graphics and self-cling window stickers custom made so that they fit the space perfectly. A lot of businesses use window graphics to promote a seasonal sale or promotion. It’s a large, and effective, way of spreading the word. 

What Are the Benefits? 

Window graphics are a great way to boost visibility.

If you take time on your design, you can ensure your brand voice and messaging comes across effectively, as well as use your colour palette to boost brand consistency. 

Window graphics do a great job of adding privacy to a store which is beneficial in some contexts, like a salon for example. If your shop stands in the middle of a busy shopping destination, it should attract the attention of people walking by. 

A benefit of window graphics is that you can regularly chop and change to keep up with the changing seasons or as new campaigns come in. This keeps your business relevant, and you can ensure it remains current at all times. This is particularly important for companies like estate agents, as the content they need to promote is constantly changing. 

Floor Graphics: Take Your Message to New Heights (or Lows)

Floor graphics and wayfinding systems are subtle yet effective ways of guiding and assisting customers. You can use large format print services to create floor graphics. Have you ever been lost in a shop and found your way using an arrow that’s guiding you?

If so, you’ll understand what makes them so simple but effective. 

From hospitals to shopping centres, floor graphics come in useful everyday. On a large scale, they can offer a lot of assistance and enjoyable, interactive experiences. These signs are usually made with non-slip materials, ensuring safety at all times. They’re also made from durable materials, which is highly necessary due to the amount of people walking over them on a daily basis. 

As well as wayfinding, you can also get creative and design interactive or interesting floor graphics. This adds a bit of extra character to a brand while helping to create recognition and a strong brand identity. 

What Are the Benefits? 

One of the primary benefits of floor graphics is the convenience and ease of use. It’s also accessible for everyone passing through. Furthermore, it’s a great way to promote products and lead customers towards the main events. For example, you might have a path leading towards a particular section of a shop where a promotion or sale is taking place.

Wall Murals: Make a Statement in Your Office or Shop

Wall murals are printed or hand-painted pieces of artwork that cover an entire wall. A lot of the time, they’re used for decorative purposes. However, you can also use them for effective branding and promote your business or products.

If you have a retail space, it can work well to bring it to life. 

If a mural is high quality and striking, it’ll boost brand recognition. You can use it to show your logo or any unique information about your brand. 

What Are the Benefits? 

One of the main benefits of using a wall mural is the artistic element it provides. They can simply serve as decorative features that impress your customers or clients upon arrival. This can work really well for brand recognition, as they’ll associate an artistic image to your company. 

If they’re created at a professional level, they should be durable and set up for longevity to avoid peeling or scraping off.

A high quality wall mural can also reinforce brand messaging, by using it to create a strong visual identity. 

It can also help with brand values, and solidify your business’s stance. For example, if you’re a children’s soft play, you will want the image of fun and enjoyment coming through. Therefore, the wall mural will reflect this and heighten it. 

Temporary Advertising with Pop-Up Stands and Billboards

Opting for temporary or pop-up stands is a great way to promote your business using a cost-effective method.

Large format printing can help with that and promote your business on a short-term basis. For example, you might purchase a selection of Correx boards for a promotional event. You won’t need them later on, but you can buy them in bulk and advertise that way. 

These are great for short-term advertising and promotions, and don’t require a large payment. 

What Are the Benefits? 

Temporary advertising has a lot of benefits, one being the easy setup and dismantling of the signs. Often, these kinds of signs are made with lightweight materials and work well for companies opting for a more flexible approach. If you have any temporary offers or events coming up, this is an effective way of promoting it. 

They’re also good for showcasing a business or event. Depending on how you want the banner to look, you can opt for a vibrant look, or one that just sums up your brand. Being versatile, you can use them in any setting and easily move or remove them. Mesh banners work great in this instance, as the material is lightweight and easy to handle.

Whatever event you’re at, you can increase your brand awareness and visibility, as this kind of large format printing will catch the attention of people passing by. 

The Most Unique Examples of Large Format Printing  

At Fantasy Prints, we’re no stranger to unique and interesting large format printing requests. Due to the high quality of our products and our wide selection of materials, we’ve come across plenty of ideas. 

For example, we’re frequently asked about birthday banners. We’ve also created floor graphics in an airport promoting a new gin, and we’ve even created 10,000 A3 Correx boards for the EIS Union for their pay increase.

And these are just some examples.

From vehicle wraps to large event banners and real estate window displays, we have experience with it all. 

Innovative Uses For Large Format Printing You Haven’t Thought Of

Is it time to update your large format printing order? 

In this post, we’ve explored all kinds of large format printing ideas that you might not have thought of. Whether it’s a vehicle wrap or a wall mural, there are many innovative ways to enhance your branding and marketing efforts. 

At Fantasy Prints, we’ve got a whole range of large format printing options available. 

Looking to wrap your van? Searching for large format printing of temporary signs? Whatever you’re looking for, we deliver a high-quality service to help you reach your visibility goals. For more information, contact us today.