Elevate Your Office: Estate Agent Window Display Signage Tips

The real estate industry is highly competitive and an eye-catching estate agent window display could be what sets your business apart. For estate agents, the window display often acts as the first impression. 

According to a study by FedEx Office, 76% of consumers enter a store they have never visited before based on its signs. 

So it’s important to take signage seriously. 

If you’ve ever walked past an estate agent shop before, you’ve probably found yourself glancing inside. 

Even if you’re not looking for a property, it’s hard to resist a look! 

The right estate agent window display can draw you in with its professionalism and engaging look. 

The aim of the displays is to catch the attention of passersby. You want them inside and striking up a conversation about a property they’ve noticed at the front of your shop. 

At Fantasy Prints, we understand the importance of an impactful display. Our industry knowledge of signage solutions and high-quality large format printing ability puts us in a position to elevate your window display and get it the attention it deserves. 

Are you ready to enhance the look of your estate agent window display? Let’s dive in.

Estate Agent Boards: Exploring the Types 

We can’t underestimate the power of an engaging estate agent window display, but there are plenty of other signage options that can heighten your company’s impact. Before we explore window displays let’s take a look at estate agent boards, as they are one of an estate agent’s most visible brand touchpoints. 

Types of Estate Agent Boards 

Estate agent boards are those “for sale”, “to let”, and “sold” signs you see so often. Even if you’re not looking to venture into a new property, it’s always tempting to look. You might even see a promotional board that’s advertising a community event or open house. 

If these signs are clear, easy to read, and engaging, they’ll help to boost visibility and drive interest. 

The different types of estate agent boards are:

T-Boards

The most common estate agent board you’ll see is the T-board. Often made with Correx, these are the “for sale” signs that are usually placed outside a property. The key element with these boards is durability. Spending so much time outside requires plenty of weather resistance and strength. The signs make a “T” shape, with a stand and a horizontal crossbar at the top. 

Sometimes, companies customise their T-boards into a certain shape. House shapes are a common choice, and you’ll no doubt be able to think of one you’ve seen straight away. This added feature makes the boards slightly more visually appealing and they stand out a lot more. 

V-Boards

V-boards are in the shape of, you guessed it, a “V”. They’re ideal for maximum visibility with the double design. These boards draw attention from both sides, which is a good way to boost impact. Like T-boards, V-boards that are extremely clear and visually appealing do a great job of increasing brand awareness. 

These sign boards are often seen on the side of buildings in busy areas. The idea is that you’ll notice one side as you walk past, think about it, and look back at the other side. As people approach the signs from different angles, the promotion will work wonders. 

Event Boards 

A lot of estate agents use large format event boards to promote a certain event, like an open house or property viewing. Said boards are often large and eye-catching to attract people. Estate agents tend to put these boards near the actual place or in high-traffic areas to reach as many people as possible. 

Check out our roller banner printing options to find the best event board for you!

Estate Agent Boards: What Materials Are Used?  

Despite these boards having slightly different purposes, they’re often made of similar materials. 

Here are two of the most common:

Correx

Correx is a brand name for a kind of corrugated plastic board with some waterproof and durable qualities. Correx is highly lightweight, making it a common choice for pop up banners and situations when temporary signage is needed. Because of this you can easily transport and install it, making it a great choice if you’re making an event banner for a temporary occasion. 

Furthermore, a lot of “for sale” signs are made from Correx boards as they’re often printed in bulk. Being so lightweight, it’s easy to use signs made from this material for instances where the signs won’t need to be up for long. 

Foamex

A Foamex board is another common signage material due to its weatherproof and durable qualities. Foamex is a brand name for a type of rigid PVC. It’s great for signs that require a high-quality finish and you can use it for extended periods of time without it losing its look. With slightly stronger qualities than Correx, it’s often used for permanent or long-term signage. 

Foamex vs Correx is a common area of question. Choosing the right one for your estate agent signage depends on the unique requirements of the specific sign. 

Estate Agent Window Displays: Making a Good First Impression

We’ve explored the signs that people might see whilst they’re out and about. But what about the window signs and displays? Estate agent window displays are essentially a first impression. As people walk by your shop, the main goal is that you’ll catch their attention and end up securing them as customers. 

An effective window display can make a memorable impression and enhance your reputation as a company. If it looks professional, sleek, and full of information, it’ll have an impact. 

The Impact of Well-Designed Estate Agent Window Display

A window sign or display that’s thought out and thoughtfully crafted can make an impression. Good window displays serve multiple purposes. 

Here are some purposes they have:

• Showcase current property listings 
• Promote special offers
• Update content in real-time
• Attract buyers
• Have strong visibility 
• Reinforce brand messaging 
• Capture the attention of passersby 

A well-designed estate agent window display will do all of these things at the same time. In busy areas with lots of footfall, you can make the most of the space you have and utilise the power of an engaging window display. 

Window Sign Options: Static or Dynamic? 

To achieve all of the points listed above, you need to know about the key elements of an estate agent window display. Once you know this, you can use each one to your advantage and attract the right people. 

There are two kinds of window sign options: static and dynamic. 

Static displays are the kind of signs that aren’t regularly changed. They stay the same and display information that’s generally conveyed in a clear and concise way. These kinds of displays are often made from durable materials, like Foamex or Correx, as they need to stay in place for an extended period. 

Dynamic displays offer more movement. They provide information that frequently changes and they’re usually more engaging because of this. Dynamic signs are great for displaying real-time changes and they’re more flexible with regard to updates. 

An effective window display will often showcase both of these kinds of signs. 

Static displays:  

Hanging Posters 

Estate agent window display hanging posters are a great way to capture the attention of potential buyers or people walking past. By displaying them at eye level people might just glance, but it could be all it takes. Using vibrant colours and high-quality images will increase the chances of capturing someone’s gaze. Furthermore, it’ll elevate your brand’s overall image and commitment to quality. 

Vinyl Decals

Vinyl decals are signs that you can put directly on the window to promote your brand’s name or key message. This kind of signage often gives off a professional and sophisticated look, which is what people expect from estate agents. Vinyl is a durable material, so it can stand the test of time. 

A-Frame Signs 

A-frame signs generally go outside, so it’s not exactly what we’re talking about today. However, they’re static signs that sit outside and promote your business or showcase special events. You can easily transport them and update them depending on current situations you want to draw attention to. 

Dynamic displays: 

Illuminated Displays 

Sometimes, a hanging poster just isn’t enough. Backlit poster frames or illuminated signs can help get you that extra bit of attention to the window. As people walk past, their eyes will naturally cast towards the display. 

Illuminated poster frames and window displays increase the chances of capturing attention at all times of the day, and they look sophisticated and sleek too. 

Digital Signs

We live in a modern world and your business needs to reflect this. Gone are the days of a simple poster. Digital signs offer a modern twist to a window display and have the added advantage of being able to update in real time. They can also flick between properties or messages, keeping people interested as they watch the fresh and engaging board change. 

Ultimately, the kind of sign you decide on depends on what you’re specifically trying to promote. Ideally, a mixture of both static and dynamic signs will work wonders for boosting your shop’s visibility and increasing the appeal of your window display.

Hanging Posters: Versatile and Cost-Effective

Hanging posters are arguably one of the most popular kinds of estate agent window displays. As mentioned above, they’re static signs. However, they can be easily changed and updated when necessary. 

Hanging posters are also cost-effective, which is why you’ll see them so often. 

They require a low initial investment and this is a benefit for companies of all sizes. So if there are other kinds of marketing channels you’d prefer to invest your time into, these posters will allow you to do that. 

Versatility is another benefit of hanging posters, as you can update them when necessary. 

For estate agent window displays, this is highly important as relevance will keep your reputation positive. Swap out a poster and replace it with a new promotion, listing, or special offer and entice people as they stroll past your shop. 

Maximising the Effectiveness of Window Displays

So, you have your window signs at the ready. 

But, how do you make them as effective as possible? 

Here are some ideas:

Placement is Key 

You could have the most engaging window signs and shop front signage in the world but if no one can see it, they might as well not be there. Placement is everything and eye level is key. If possible, you want your window displays to be at eye level as this will get the most attention. 

Placing hanging posters at eye level creates a natural focal point. If your sign is engaging you get bonus points. People won’t be able to stop themselves from looking. Prioritise any special promotions or listings for this section of your window, as it’ll create the most impact.

Rotate to Keep Things Fresh 

Some people walk past the same shop window display every day. 

And this can get boring. 

Regularly rotating your window display content or designs can help to engage people as they pass. 

An out-of-date estate agent window display is off-putting and won’t help you create that professional look you want. Dynamic displays will be easier to alter, but don’t let this stop you from making the effort. 

If there are any new listings on the market or interesting events coming up, showcase them in your window. Stale window displays are highly off-putting and can turn potential clients away. 

Make an effort to keep things as fresh and relevant as possible. 

You’ll benefit from this in the long run! 

Light it Up  

Have you ever walked past a window and found your eyes gravitating towards a particular feature? It’s likely that the poster you can’t take your eyes off has backlighting or is a digital poster frame with LED lighting. 

By utilising lighting, you can make sure that your posters are visible at all hours of the day. 

Lighting often gives an estate agent window display a look of sophistication and authority. By looking more professional, there’s a higher chance that more people will gravitate towards you. You’ll impress potential customers and people just walking by. 

Showcase Your Selling Points

Despite estate agents being best-known for property listings, there are other things you can use your window display to promote. Think about your selling points. About what makes you unique as a company. Then, use this to inspire some of your window signs. 

From attractive pricing to an upcoming event, there are lots of ways you can use your window display to capture interest. 

For example, you might decide to use a backlit poster to promote an appealing new listing with a good price. By using LED lights and displaying it in the window, more people will see. 

Use a Mixture of Static and Dynamic Signs 

As we mentioned earlier, using a mixture of static and dynamic signs will keep interest levels high in your window display. Using static displays will draw attention to the key points you want to highlight. Dynamic displays, like digital boards, will help to keep people updated in real time. 

The mixture of static and dynamic signage can add an element of interest to real estate window displays. This flexibility and variety will do a good job of attracting people, and it’ll set your window apart. 

By taking these tips into consideration, you’ll elevate your estate agent window display and attract potential customers and people passing by. People will see value in your listings and view you as a sophisticated and well-respected estate agent company. 

Elevate Your Office: Estate Agent Window Display Signage Tips 

Effective signage is a crucial element of an estate agent window display. 

If done correctly, it can attract potential clients and boost your business. 

Estate agent boards, window signs, and estate agent window displays can significantly boost the amount of foot traffic and elevate your success in the market. 

From illuminated LED boards to hanging posters, there are many ways you can enhance the first impression of your shop. Not only that, but estate agent boards and event signs can amplify your presence. By opting for durable materials, like mesh, Correx, and Foamex, for your signs you can showcase your commitment to high quality and make a lasting impression. 

At Fantasy Prints, we provide a range of signage solutions for estate agents that’ll provide the professional look you’re striving for. From Correx boards, Foamex boards, LED window cable systems, and more, we have plenty of options that’ll elevate your estate agent window display. 

Shop our collection today or get in touch if you’d like any more information.